A new study, funded by USDA, and led by Syracuse University, New York University, the Pennsylvania State University, and the National Center for Appropriate Technology (NCAT) seeks to examine local and regional agricultural production and intermediated markets.
The study will examine the opportunities and risks of four main marketing opportunities for farmers—direct-to-consumer, direct-to-institution, direct-to-retail, and selling to intermediaries (such as distributors or food hubs), who in turn sell the products as local food. We are interested in all farmers’ perceptions of these markets, whether currently selling to these markets or not.
The survey has several intended benefits for farmers, including the identification of technical assistance and information needs to help scale up farms for marketing to intermediaries. A national outreach and technical assistance program, conducted by NCAT’s ATTRA Program (National Sustainable Agriculture Information Service) will be developed based on the results of this research.
The survey should take approximately 10 minutes to complete. It includes questions to gather basic information about your farm, production, and marketing practices, and your technical assistance and training needs.
Here is the link to the survey: https://nyu.qualtrics.com/SE/?SID=SV_81Z2uih9NPHcnTD
This survey is voluntary, but your input is critical. Your participation in this research is confidential; your responses will not be linked to your contact information in any way.
We appreciate your time! Thank you.
*This project was supported by Agriculture and Food Research Initiative Competitive Grant #2016-68006-24739 from the USDA National Institute of Food and Agriculture.